FAREWELL, then, to the Daily Sport. While it could hardly be described as a bastion of journalism, it was often likely to raise a chuckle.
Today, the sad news arrived that Sport Media Group, owners of the Daily Sport and Sunday Sport, had ceased trading with immediate effect and gone into administration.
And so another corner of British humour - and journalism - dies a quiet death.
It is probably stretching it a little to call it a newspaper but this was the publication that has given us all sorts of outrageous headlines since its launch in 1986.
Perhaps, most memorably, the Sunday Sport reported that a World War II bomber had been found on the Moon.
On the following Sunday, the obvious follow-up was written: "World War II bomber found on Moon vanishes".
Other headlines included "Monkey lands plane", "Woman gives birth to 8lb duck", and "Aliens turned my son into a fish finger".
But, of course, it was more notorious for launching the careers of various models including Linsey Dawn McKenzie and Lauren Pope.
In the pre-internet age, it neatly carved out a niche in the market with its series of "lurid headlines, outrageous stories and topless women".
When the Daily Star announced it had more tits than the Sun, the Sport boasted it had more tits than the Daily Star.
It was right, of course, with topless women strewn well beyond Page Three.
However, in the internet age, where material for a quick hand shandy is no more than a couple of clicks away, the Sport unsurprisingly struggled to stay relevant.
In 2009, Sport Media Group had to be had to be bailed out by former owners David Sullivan and Gold Group International, now proprietors of the Daily Star.
And so, its demise was therefore somewhat inevitable - but, in a quirky British way, it is no less sad for that.
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